Programmatic

Progressive CMO Jeff Charney Explains Why Flo and Friends Trounce That Talking Lizard

Eleven years ago, actress Stephanie Courtney sat down for an interview with Atlanta’s WSB-TV. Fresh off a stint with the Groundlings improvisational troupe in L.A., had recently been cast as Flo, the ever-smiling, retro-bobbed customer service rep for Progressive insurance. When the station asked her what she made of fans who considered Flo to be…
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