PepsiCo’s purchase of Rockstar Energy Beverages for $ 3.85 billion a year ago signaled the company’s plan to enter the energy space. Now those intentions are being put into action. Last month, the beverage giant reintroduced 20-year-old Rockstar with the brand’s first television commercial, which aired prior to the Super Bowl. Today, PepsiCo is premiering the…
Adweek Feed