Programmatic

Mountain Dew Debuts First Energy Drink With Help From LeBron James

PepsiCo’s purchase of Rockstar Energy Beverages for $ 3.85 billion a year ago signaled the company’s plan to enter the energy space. Now those intentions are being put into action. Last month, the beverage giant reintroduced 20-year-old Rockstar with the brand’s first television commercial, which aired prior to the Super Bowl. Today, PepsiCo is premiering the…
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