Programmatic

Absolut Appoints Ogilvy Global Creative Agency of Record

On Friday, Pernod Ricard’s vodka brand Absolut appointed Ogilvy as its global creative agency of record. Ogilvy will be tasked with global strategic and creative duties for the brand, with a focus on Absolut’s lead market priorities and growing and accelerating its brand leadership position. The decision follows a competitive pitch conducted by Observatory International….
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