In a bid to highlight the quality Kiwi ingredients making up the much-loved McDonald’s menu, DDB Aotearoa have taken viewers on a scenic tour of the iconic restaurant’s local supply chain.
The new campaign, Ordered from here, is led by a 60” TVC showing four mates en route to the Drive Thru. One ponders the big stuff, and asks: “What’s in the beef patties?” kicking off a Marty McFly-esque tour.
It stems from a desire to share McDonald’s New Zealand’s long-term support for quality local food producers.
The challenge was to tell that story in an informative yet entertaining way.
DDB Aotearoa ECD Gary Steele says: “The fact that Macca’s get their potatoes from Ashburton is a great message but telling someone your potatoes come from Ashburton without putting them to sleep is a real task.
“We wanted to share Macca’s great provenance story in a way that got the point across without feeling like a guided tour of the supply chain that the viewer didn’t sign up for.”
McDonald’s New Zealand Head of Communications, Simon Kenny, says the question of what ‘really’ goes into the menu comes up all the time, and there’s a great story to tell.
“McDonald’s New Zealand’s Ordered from here is a fun, light-hearted exploration of where our local ingredients are sourced. The new TVC takes a fantastical approach to tell our food quality and provenance story, which is a bit different to what we’ve done in the past.”
The campaign launches with 60”, 30” and four 15” TVCs, and is supported by cinema, magazine, eDM, outdoor, digital/web, social media, PR and in-store.
CREDITS:
Client
Marketing Director: Luke Rive
Head of Marketing: Deb Fell
Head of Comms: Simon Kenny
Senior Brand Manager: Nikki Jeffcote
Brand Manager: Stef Phillips
Agency
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Ben Pegler
Art Director: Gareth Rice
Copywriter: Geordie Wilson
Lead Business Partner: Karla Fisher
Business Director: Keshvi Lal
Senior Business Manager: Kristina Lindsay
Chief Strategy Officer: Rupert Price
Strategy Director: Charlotte Marks
Television Producer: Charlotte Glennon
Stills Producer: Julz Lane
Production Company: FINCH
Executive Producer: Bex Kelly
Production Producer: Nikki Walker
Director: Bobbsey Twins
DOP: John Toon
Post Production: Stu Bedford, Nakatomi
Production Designer: Chris Elliot
Audio: Craig Matuschka, Liquid
Photographer: Troy Goodall
Digi Assistants: Gavin McGregor & Mark Barber
Agent: Jessie Turney at Match Photographers
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