Programmatic

Method appoints new GM

Auckland-based creative technology studio Method has announced the promotion of Dom Henshall to General Manager.

Henshall made the move from advertising to more tech-focused organisations in 2018, following a highly successful and awarded account service career. He joined Method in 2020 as Customer Director.

Method founder and Managing Director Sam Ramlu says that when Henshall stepped into the Method office everything just clicked into place.

“He’s made such a positive impact on our team, our clients and the way we operate. It’s like we found the missing piece of the puzzle,” Ramlu says.

Coming out of lockdown, Ramlu says the studio has a renewed client focus on digital as a transformational offering, and as such has seen period of significant growth.

Henshall says that he has a natural affinity with both Ramlu and Method

“Sam and I have extremely similar views on people and culture and the positive effect that creativity and technology can have, both commercially and socially, for our clients.

“It’s been a joy so far and I look forward to making the journey a long and memorable one,” he says.

“If we’ve learnt anything in the last 12 months, it’s that you can’t bank on doing things the same old way, when the world can so quickly change around you. The new clients we’re working with have realised this and are looking for partners that can help them evolve and innovate quickly – partners like Method.”

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