This week, Vista Equity Partners said it would acquire a majority stake in TripleLift, reportedly investing $ 1.4 billion. The deal is expected to close in Q2. $ 1.4 billion is a big chunk of change – and a big story. In this episode, the AdExchanger team welcomes Ari Lewine, TripleLift cofounder and chief strategy officer, to… Continue reading »
The post The Big Story: Why TripleLift Went With Vista, And How It Will Crack CTV appeared first on AdExchanger.
