Programmatic

Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials

The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability credentials–while also adapting to the post-pandemic realities of car buying. Although it saw revenue decline 7.76% in 2020–dropping from about $ 128 billion to $ 118 billion–Mercedes…
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