The advent of data-driven TV means that media owners have richer data sets to help advertisers find their audiences. But if media companies are going to make their data available, they need better tools to prevent data leakage, whether that be from their own valuable data sets or the personally identifiable information coming from their… Continue reading »
The post As Data-Driven TV Takes Off, SpotX's New Tool Refines Audiences For Advertisers appeared first on AdExchanger.
