Ryan Sproull to lead strategy team at YoungShand

AUCKLAND, Today: Ponsonby indie YoungShand Creative & Media has appointed Ryan Sproull as strategy & experience director.

MD Duncan Shand said: “After a year of growth, bucking the industry trend of 2020, the agency has appointed Ryan to lead its integrated strategy team, further bolstering its strategic offering.

“We’re excited to have Ryan on board, bringing his unique blend of brand and customer experience thinking to the team.

Coming from Shift and VML, he’s well suited to the integrated mix of creative, media and digital thinking the agency offers.”

Sproull joins Marie-Claire Mason, who joined the YoungShand team as a senior strategist last year. Together with the recent addition of Andrea Long to head of media, his appointment completes the agency’s integrated strategy offering.

“YoungShand are nice folks, Lots of smarts, energy, a range of good clients and a focus on Kiwi business. Yes, this will be interesting.”

Duncan Shand: “Over the past 24 months, we’ve had a firm focus on attracting and investing in the best transform the agency’s offering over the past three years, bringing together the best of brand and digital thinking for our client partners.

“Ryan’s background adds an interesting edge to his strategic approach. After dropping out of high school, he went on to study comparative religion and philosophy at university.

“Following some early publishing experience, he eventually found himself drawn into digital strategy at Shift and TBWATequila.

He then returned to his roots, leaning on his early study to broaden his brand and marketing strategy skills at VML Sydney and VMLY&R Auckland,”

“The people at YoungShand are nice folks,” Sproull said. “Lots of smarts, lots of energy, a range of good clients and a real focus on Kiwi business. Yes, this will be interesting.”