Programmatic

‘We Are Team USA’ Campaign Champions Diversity on the Road to the Tokyo Olympics

Team USA represents more than the accolades they collect, and a new campaign–“We Are Team USA”–from the United States Olympic & Paralympic Committee (USOPC) highlights the diversity of athletes’ lives, showing them as “record-breakers” and “history-makers” as much as athletes, bakers, artists, musicians and activists. In the new spot, Team USA players speak in their…
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