AUCKLAND, Tuesday: The NZ Comms Council has become a founding member of VoxComm, a new global voice for agencies which is launching with a manifesto to champion the value that the sector delivers to clients.
The global trade body – now a fully formed idea with articles, a governance model, regular board & quarterly meetings in place – counts 36 national trade associations as members. It will be headed by the newly appointed president, Tamara Daltroff, the director general of the European Association of Communications Agencies.
VoxComm’s board members are Marla Kaplowitz (president & ceo of the 4A’s in the USA), Mario D’Andrea (president of Brazil’s ABAP), Paul Bainsfair (director general of the UK’s IPA), Tony Hale (ceo of the Australian Advertising Council), and Scott Knox (president & ceo of the ICA Canada).
VoxComm’s drive to fuel business growth, alongside its belief that there are better ways for businesses to communicate to audiences.
VoxComm’s mission is to “stand for the power of commercial creativity in all its forms – across strategy, ideas, content and media – as a proven lever for growth that businesses neglect at their peril”.
The VoxComm manifesto outlines the indispensability of the global agency sector in driving the understanding of creativity at the heart of the application of data and new technologies; partnerships and new models; better ways of value-based procurement and adherence to best practice standards.
The first initiatives, based on VoxComm’s three pillars – value, advocacy & community – will be announced in the coming weeks.
VoxComm president Tamara Daltroff (in a release issued by the NZ Comms Council), said: “We believe that agencies and the commercial creativity they deliver are turbo boosters for growth.
“Being part of the global voice for the agency sector means every country’s at the table as we look to drive growth and recognition for our members, here at home.”
“Businesses that are looking for top-line growth neglect the creative multiplier at their peril and agency experience of working across categories gives them a clear, objective view on the future and the big picture and can identify new business opportunities for their clients.
“It is about time that the agency sector had a global voice, to stand alongside the World Federation of Advertisers. National agency associations and their members can expect to see their voice amplified through VoxComm and be a strong part of this mutually beneficial organisation.”
Comms Council ceo Paul Head said: “Being part of the global voice for the agency sector means that every country takes its rightful seat at the table, as we look to drive growth and recognition for our members, here at home.
“We will have access to global innovation and best practice. We will also showcase the world-class thinking and work being delivered by our member agencies.”
About VoxComm
VoxComm is the new global voice for agencies, championing the value that agencies bring to their clients as turbo boosters for growth.
We stand for the power of commercial creativity in all its forms – across strategy, ideas, content and media – as a proven lever for growth that businesses neglect at their peril.
We stand for creativity at the heart of the application of data and new technologies, not as an afterthought – agencies and clients should be running towards creativity, not away from it.
We stand for agencies as indispensable business partners, bringing outside perspective, cross-category insights, provocation and a breadth of specialist expertise to their clients.
We stand for partnership, new agency models, and creating an environment where agencies can flourish, and clients can benefit from the unique business value agencies can deliver.
We stand for better ways to procure and compensate the kind of added value, talent-based services agencies offer, and will work with agencies and clients to deliver these.
We will promote good practice, but speak out where we see bad practice, value-destroying behaviours to the ultimate disbenefit of our clients, as well as agencies.
And we will do this together, as a global partnership, sharing our resources and best ideas, because the challenges to the unique business value that agencies can deliver are the same everywhere, in every market and region, on local assignments and international ones.
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