Programmatic

Why Cohorts Have Always Been Advertising’s Future – Long Before Google’s FLoC

This article is sponsored by Eyeota. There’s little doubt that “cohorts” will be topping the list of 2021 marketing buzzwords, and that’s largely because of the ongoing developments around Google’s plans to phase out third-party cookies on Chrome next year. As Google has rolled out new details for its interest-based advertising opportunities, all eyes haveContinue reading »

The post Why Cohorts Have Always Been Advertising’s Future – Long Before Google’s FLoC appeared first on AdExchanger.


AdExchanger