Programmatic

Digitas’ NewFronts Presentation Focused on Strength of Content Partnerships

At Digitas’ NewFronts presentation this year, the agency once again highlighted content developed alongside KitchenAid. At last year’s NewFronts, Digitas debuted a trailer for a documentary focusing on sexism in the culinary industry, titled A Woman’s Place. In addition to KitchenAid, Digitas worked alongside Ventureland, Vox Creative and director Rayka Zehtabchi on the documentary, which…
Adweek Feed