Southern Cross Healthcare and Havas NZ have partnered to launch the organisation’s rebrand from Southern Cross Hospitals and deliver the first creative campaign under its new name.
Havas was tasked with delivering a campaign to raise Southern Cross Healthcare’s profile and build awareness of the broader range of services it now provides, including community-based physiotherapy and rehabilitation and workplace mental health and wellness solutions.
Havas’ Chief Creative Officer Ben Handy says the campaign comes at a time when it’s never been so important to have one’s health.
“We wanted the launch campaign to seamlessly demonstrate Southern Cross Healthcare’s breadth of health services, while also capturing the organisation’s deep sense of purpose to deliver quality care to more New Zealanders.
“The visual treatment, and use of slow camera speed, was deliberate to invoke a sense of the care that is part of Southern Cross Healthcare’s DNA. We also cast real people that work for Southern Cross Healthcare and its joint venture partners, instead of actors, to authentically represent the trusted expertise that Southern Cross Healthcare is known for.”
Southern Cross Healthcare CEO Terry Moore says Havas NZ has been a valued agency partner for many years.
“As a not-for-profit organisation, we’re proud to put New Zealanders first. Changing our name to Southern Cross Healthcare is reinforcement of our new direction, and supports our commitment to doing everything we can to support the health of New Zealanders around the country.
“We’re pleased that the Havas team have been with us on this journey, helping us deliver a campaign that will let us reach more people, in more ways, from more walks of life.”
The campaign will run across TV, On Demand, social and digital.
CREDITS:
Agency: Havas NZ
Creative: Ben Handy and Isla Amin
Producer: Lisa Nolan
Film Production: Havas NZ
Director: Ben Handy
Sound: Jim Hall
Post-Production: Chris Williamson
Motion Designer: Chris Williamson
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