Programmatic

Victoria Beer Celebrates Its Ties to Mexican Tradition in Summertime Campaign

First brewed by Austrian immigrants back in 1865 in Toluca, Constellation Brands’ Victoria remains one of Mexico’s most recognizable beers. With a logo that sports the mythical king Gambrinus–fabled to be able to put back 144 pints in a single session–Victoria has a history of embracing its jovial side while celebrating tradition. In its new…
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