AUCKLAND, Tuesday: Val Morgan Cinema was quick to exploit today’s remarkable post-Covid recovery report (see accompanying story NZ ad & media demand soars), pointing out it’s been the best-performing media channel.
Val Morgan Cinema NZ sales director Matt Tremain immediately issued a presser: “We achieved a stellar 132.1% spend increase on the same period last year, fuelled by New Zealanders making the most of cinema’s growing blockbuster content slate across the Easter school holiday period.
“Cinema is showing no signs of slowing down, with 12 months of first-run, unrivalled blockbuster content – like crammed into the next six months.
“The growth has been fuelled by the Easter school holiday period featuring an ever-growing line-up of blockbuster with the likes of Godzilla vs. Kong, Mortal Kombat and the homegrown Kiwi favourite Cousins all smashing admit expectations.
“The next James Bond feature, No Time To Die, is on the VM slate for later this year.”
“With a year’s worth of first-run, unrivalled blockbuster content crammed into the next six months, the future line-up has never looked stronger for cinema, setting the stage for a spectacular comeback performance in 2021.
“Kiwis’ hunger for first-run content and amazing experiences outside of the home will be fulfilled with unrivalled blockbuster movie titles dropping in the next few weeks such as Fast & Furious 9, Black Widow, and Space Jam: A New Legacy.
“These titles all setting the pace for an unequalled back-half of the year, which will include movies such as The Suicide Squad, Eternals, Top Gun Maverick, and the highly anticipated next James Bond adventure No Time to Die.”
About Val Morgan
VM delivers premium audiences across Cinema, Outdoor and Digital platforms. Located throughout Australia & NZ, Val Morgan provides a 100% digital, full-screen, advertising solution for brands looking to connect with engaged and active consumers. The VM network comprises 14,000 location-based digital advertising screens in cinema, retail, petro-convenience and fitness locations.
Share this Post
The post Val Morgan turns up the volume appeared first on M+AD!.