Programmatic

Icelandic Tourism Campaign Offers to Turn Sweatpants into Boots For Visitors

“From crying in the shower to feeling nature’s power” states the song that accompanies Iceland’s tourism promotion to lure people out of lockdown seclusion. Tourism campaigns tend to simply involve panoramic views of beauty, and for Iceland, that is also true. However, post-pandemic, the European country wants the world to prepare itself to visit its…
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