Several new account wins, including most recently Energy Online, has propelled Auckland-based indie agency Motion Sickness on a growth trajectory.
The Energy Online account was won by competitive pitch against incumbent Contagion and what’s rumoured to be some of the biggest names in the industry, DDB and Colenso BBDO.
Motion Sickness Founder and Creative Director Sam Stuchbury says the agency has really put its “big kid pants on.” The agency will now be the lead creative for Energy Online, one of New Zealand’s largest challenger brands in the retail energy sector.
Head of Strategy and Partner Hilary Ngan Kee says leading a business like this is a huge, but logical, step up for the agency in terms of its long-term strategic growth.
“One thing that became clear to us through the pitch process was the cultural fit between our two organisations. They’re a hugely ambitious business, filled with good people, who look at the world differently. We can’t wait to collaborate with the Energy Online team to take this brand to new heights, and to produce work we’re all proud of,” Kee says.
This marks a first for the indie agency who will be leading everything, from the brand to day-to-day marketing to above-the-line campaigns.
GM of Energy Online, Shaun Rees says the agency’s fresh thinking and “challenger spirit” were critical factors in the appointment. “Whilst the average age of our respective starting line ups might have a 10 year differential, the mindset and attitudes of both teams are an awesome fit. Success in a low interest category like energy comes from pushing boundaries and combining diverse skills sets & experiences to find interesting ways to tell our story. The team at Motion Sickness are perfectly positioned to give us this creative edge.”
Stuchbury explains the agency has been “out-running the growth” – hiring ahead of time and scaling up to ensure it has the capacity to seize new opportunities when they arise.
“Our long-term vision for the business is to produce the world’s best work, for the world’s best brands, right here in one of the world’s smallest countries. We believe you don’t need to have 200 staff members and be a large multinational agency to do the best work for the best brands. We have a smallish team, comprised of some of New Zealand’s most talented minds, and we’re punching well above our weight. It’s a new agency model and it’s working,” Stuchbury says.
Recent additions to the team include Sylvia Humphries who has joined Motion Sickness from DDB Berlin as a Creative / Copywriter, and Dora Fedaeff from TBWA as Social Media Strategist.
“Clients are telling us they’re becoming a bit disenchanted with traditional advertising, and they’re choosing us because they want something different,” Stuchbury says. “The world of advertising and marketing is changing daily. As an agency, I think we’ve got our fingers on the proverbial pulse, and I think people are coming to us because we’re in touch with that… It’s a really exciting time.“
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