Programmatic

Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly’ Produce

Two major grocery shopping habits became more completely ingrained among consumers over the past year: online food delivery and a desire to promote sustainability. With those twin desires in mind, Misfits Market and Imperfect Foods have separately created a market for “ugly” food with their subscription boxes of discounted organic produce. Both online grocers evangelize…
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