Programmatic

Meet the Cannes Sibling Climbing the Creative Effectiveness Ladder

This year’s Cannes Lions have been handed out, albeit in a more understated way than the typical hoopla generated by thousands lubricated by ros? on the Croisette. As we gradually move towards a return to some semblance of normal, will we do it with wisdom accrued from lessons learned? One place to look is the…
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