AUCKLAND, Today: CBD indie Augusto has created a campaign to unveil news matching jerseys – made with recycled plastics – for the All Black and the Black Ferns. The campaign launched with a 60” hero video, and in social media.
Augusto ECD Adam Thompson said: “For the first time ever, both the All Blacks and Black Ferns replica jerseys are made from primeblue material – An adidas initiative made with the global Parley Ocean plastic programme.
Adidas brand communications manager Andy Lane said: “Our aim was to bring the All Blacks & Black Ferns together under a common ambition: represent the jersey, and inspire those that come next.
“This is the first time a Black Ferns jersey has been made bespoke for the team specifically tailored to accommodate the demands of the women’s game.”
“Working with Augusto was really important to us as they fully understand the significance of the launch moment, and their storytelling always comes through super clearly. Excited for what will come next.”
Augusto ECD Adam Thompson said: “It’s not every day you get to work with an iconic brand set on changing the course of sports history, whilst helping to make the world a better place. It’s been a huge privilege for us to work with our clients to help them bring this initiative to life.
“This launch is also the first time that a Black Ferns jersey has been made bespoke for the team specifically tailored to accommodate the demands of the women’s game.”
To support the launch, this campaign also features a 12-week social plan of stills, stories, and IGTV content.
CREDITS
Client: adidas rugby global
Manager Brand Communications: Andy Lane
Global Sports Marketing: Andrew Money
Global Sports Marketing: Luke Breen
Senior Specialist, Trade Marketing NZ: Sarah Satterthwaite
Agency/Production Company: Augusto
Executive Creative Director: Adam Thompson
Art Director: Marissa Schmidt
Copywriter: Mitchell Crowe
Account Director: Lauren Oxnam
Senior Account Manager: Ivana Mihaljevich
Director: Fernando Hart
Producer: Brad Harvey
DOP: Sebastian Cort
Editor: Kat Kasajima
Motion: Kyle Stoffberg
Design: James Davison
Production Assistant: Lucy Caccioppoli
Photographer: Graeme Murray
About Augusto
Augusto is a multidisciplinary creative agency/producer of content, making everything from feature films and docos, to TV shows, ads and online content. Founded in 2008, the Augusto Group is a tight collection of companies who all have story-telling at their core.
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