TORONTO, Today: Canadian startup Geometric Energy Corporation has announced the production of a 40kg satellite called CubeSat which will hitch a ride aboard a Falcon 9 rocket launched by Elon Musk’s SpaceX in Q1 of 2022.
Once in orbit, the CubeSat’s screen will display ads, logos and art. Airtime can be purchased using the Dogecoin cryptocurrency. The feed will be broadcast to livestreaming platforms such as Twitch and YouTube.
GEC co-founder Samuel Reid said: “The endeavor features disruptive, non-obtrusive space ads.”
“Ads will get so much enhanced value to the brands and advertisers. The audience will come from social amplification.”
Barry Frey, ceo of the Digital Place-based Advertising Association, told Adweek that the stunt will likely find success. “Whatever is run will get so much enhanced value to the brands and the advertisers,” he said. “The audience will come from social amplification.”
It will take some time to see what ads make sense in this new platform. “Not only will metrics have to be developed but also a proper way of vetting ads for taste, environment, etc.”
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