Programmatic

BBDO Worldwide enlists (and promotes) Clemenger NZ ECD

WELLINGTON, Today: Clemenger BBDO NZ ECD Brigid Alkema was today named the first ever female Kiwi to be appointed to the legendary global BBDO creative board, effectively reaffirming Wellington and New Zealand’s leadership and place in the creative world.

Simultaneously, Clemenger BBDO New Zealand has promoted Alkema to chief creative officer.

BBDO, one of the world’s most creative companies, has 15,000 people in 289 agencies across 81 countries.

Clemenger Group NZ ceo Strahan Wallis said: “The promotion and appointments come off the back of many years of creative leadership from Brigid.

“This is very rare global recognition for an amazing Kiwi creative leader from an amazing little agency at the bottom of the world and we couldn’t be prouder!

“This news reflects the global mana that Brigid already carries. Her and her team’s mahi speaks for itself and has been felt many times throughout communities across New Zealand and recognised at creative and effective award shows both here in New Zealand and around the world.

“We’re beyond thrilled for Brigid and look forward to her continuing to lead a world-class team in Wellington and bringing a taste of Kiwi creativity to BBDO globally.”


“We’re proud to produce work that makes a difference in Aotearoa. There’s a weight to these problems; we take them seriously and we try our best to get it right.”


Clemenger BBDO MD Brett Hoskin said: “Over the last five years, Brigid has fostered a community of brilliant creative brains. They embrace challenges and go all out to find solutions that deliver for our clients and New Zealanders.

“Brigid leads from the front and gets her hands dirty, tirelessly pursuing work that makes an impact. She has well and truly earned this title and appointment.”

Alkema said: “We’re proud to produce work that makes a difference in Aotearoa. There’s a weight to these problems; we take them seriously and we try our best to get it right.

“When our work connects with people and moves them, we feel good. We’re having fun and we’re forever learning. I couldn’t work at a better place, alongside a better bunch of people.

“Tomorrow sees us striving to ace an environment that looks after a diverse team the best we possibly can.

“As the world turns, how do we keep building an environment that supports high performers to operate on the edge?

“What does work/life harmony look like when it’s humming for each individual as well as for the team? And how do we help our people enjoy ‘hard’ when we all agree, the kind of wins we want are on the other side of it.

“These are some of challenges I look forward to solving with the brilliant minds of the BBDO board. Exciting!”


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