Harvey the dog, much-loved brand icon of home ventilation market leaders HRV – has been popping up on billboards all over Auckland city from the North Shore to Western Springs.
The billboards feature Harvey staring out his window – and even though there’s no copy, the message is clear: we’re in this together.
HRV agency partners The Goat Farm and Sneakers Media approached media providers LUMO, JC Decaux, MediaWorks and oOh!media to see if Harvey could fill some spare OOH space and give Aucklanders something to smile about when out for their walks around Tāmaki Makaurau during September.
Chris Masterson, GM Marketing, Products and Insights at HRV says: “At HRV we’re all about loving the feeling of coming home, and right now Aucklanders want nothing more than to get out of the house! Showing people that Harvey is in his kennel too is our way of saying that we are all in this together”.
Credits
Client: HRV
Chris Masterson, General Manager Marketing, Products and Insights
Nicole Heaford, Marketing Manager
Creative agency: The Goat Farm
Vaughn Davis, Creative Director & Owner
Michelle Vohan, Senior Creative
Scott Wheeler, Creative
Angela Etheridge, Account Director
Media agency: Sneakers
Elaine Gibbons, Managing Partner
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