Programmatic

This Stunt Cleverly ‘Washes Away’ Men’s Excuses for Not Doing Laundry

Is laundry an evenly shared chore in your home? In Brazil, a recent study found 93% of women are responsible for their family’s laundry, with only 56% saying their partners regularly help with the cleaning and folding. To bring more attention to how unevenly the burden of household chores fall on women, Whirlpool’s Brastemp brand…
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