Begun, The CDP Wars Have The CDP startup mParticle raised $ 150 million, bringing its total fundraising to $ 272 million. mParticle is valued at $ 800 million, Business Insider reports. The valuation is a smidge short of the billion-dollar club – an arbitrary benchmark, though the CDPs Amperity, Tealium and Segment all recently reached unicorn status. mParticle… Continue reading »
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