TBWA\ names chief growth officer

AUCKLAND, Today: TBWA\NZ Group has appointed Jillian Reedy to the newly established role of chief growth officer. She has worked at top agencies in New York and London, with a strong and consistent focus on business growth.

Most recently, she was managing director at The Brooklyn Brothers London, a creative shop named a Top 5 global agency by Campaign, where she worked on American Express, Jaguar, Land Rover, and Mini.

TBWA\NZ ceo Catherine Harris said: “Jillian is joining the group to help accelerate their clients’ growth through the application of DisruptionX, the group’s connected brand and experience offering.

“She will also work to further connect the power of creativity that sits within TBWA\ with the world-class CX, technology and, experience offerings of the Digital Arts Network.”

“We loved our conversations with Jillian from our first meeting. She is a world-class talent.”

Prior to The Brooklyn Brothers, Reedy was head of growth and business strategy at global indie Edelman, where she led the transformation of the business across 16 offices from a traditional PR offering into an integrated marketing business, as well as captaining many of the agency’s biggest global and regional new business wins, including Nissan, Coca-Cola and Unilever brands.

Catherine Harris said: “We loved our conversations with Jillian from our first meeting. She is a world-class talent, a highly strategic business lead and she is passionate about the power of creativity to transform.

“We are excited to have her join us as we enter the next phase of our expansion. Jillian is an inspiring person to be around and we know she will have a brilliant impact on our crew and drive growth for our clients.”

TBWA\NZ Group CCO Shane Bradnick said: “We’re thrilled to have Jillian onboard, she’s super smart, a load of fun, and an absolute legend. Her experience in PR and at shops like The Brooklyn Brothers will help make everything we do exponentially more impactful. By leading DisruptionX, Jillian will open up new creative frontiers that will allow us to further demonstrate how the power of creativity can grow our partners’ businesses.”

Reedy said: “I was very inspired by the vision Catherine and Shane share for their clients and their team and I’m looking forward to working with them to make it happen.”