AUCKLAND, Today: oOh!media has launched a new campaign in support of Voices of Hope’s Unite Against Loneliness – focused on sharing messages of hope in a time that the whole world is feeling a little down.
oOh! will be providing out-of-home media space for the campaign.
oOh! GM Nick Vile (who posed for the campaign image) said: “Loneliness is a challenge that can have a significant impact on someone’s mental health and wellbeing. Voices of Hope wanted to support those who may be feeling down or isolated by raising awareness around loneliness and how this has skyrocketed due to the global pandemic.
“oOh!’s Nick Vile (who posed for the campaign image) said: Voices of Hope want to support those who may be feeling down.”
“The Unite Against Loneliness campaign will be asking members of the public to take a photo of themselves holding up a sign with a message of hope written on it. The image will then be uploaded into a template and pushed across the oOh! network including digital bus stop screens and within retail centres around Aotearoa.
Voices co-founder Genevieve Mora said: “For organisations such as oOh! to come on board and show up for mental health is incredible and we know it’ll definitely have a positive impact on many peoples’ lives.”
The campaign launched on Thursday and will run for at least two weeks on oOh! street and retail screens nationwide.
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