Programmatic

Capital Investment

AUCKLAND, Today: Special – the New Zealand-founded global advertising group with offices in Auckland, Sydney, Melbourne and Los Angeles – has announced its next office will be a little closer to home.

The award-winning agency has announced it will open an office in Wellington “to help drive more effective campaigns for government and businesses”.

Special is recruiting for a GM, strategists, creative director, senior creatives, and account service leads. Scroll down for details.

CEO/CCO/founder Tony Bradbourne said: “Special Wellington might not ever be our biggest office, but we believe it could create the most positive change.

“We deliver a lot of incredible work for clients around the world, but with the opening of Special Wellington it’s time to use this world-class group of creative and strategic brains to try and create better outcomes for many of the challenges we face here in Aotearoa.

“We’ve dreamt of starting an agency in Wellington for a few years now and are excited to see that dream finally come to fruition.”


“Our Wellington office is currently recruiting for a GM, strategists, creative director, senior creatives, and account service leads.”


Special already works with clients who have offices in the capital – including Kiwibank, Contact Energy and Education NZ. And as part of its launch, Special is recruiting for a general manager, strategists, creative director, senior creatives, and account service leads.

The agency has announced a range of social and cultural initiatives to contribute to the vibrant Wellington creative sector.

This includes the sponsorship of Semi-Permanent Wellington. Last year Special was a major sponsor of Semi-Permanent’s return to Auckland.

The launch of the Special Pathways Programme will continue this by providing paid internship and mentorship to Wellington youth; as well as a national educational scholarship for Māori or Pasifika students.

John Marshall, Ngāti Maru, Ngāti Maniapoto, GM of Special Auckland, said:  “We’re genuinely committed to creating a positive impact on our communities, embedding diversity and inclusion at our core, and operating to the highest health, safety and sustainability standards.

“Special Wellington pledges to be an equal opportunities workplace and will include internal and external cultural advisors to ensure creative outputs and strategic approaches authentically represent the values of Te Ao Māori and live up to the principles of Te Tiriti o Waitangi.”


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