Programmatic

Mid-Market Advertisers Are Missing The CTV Opportunity

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Polar CCO Matt Crenshaw.  As of 2020, there are 10 million unique advertisers on Facebook. That means 10 million advertisers are already building ad creatives to target audiences on the social platform. Compare that toContinue reading »

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