AUCKLAND, Today: The commercial radio industry released the S4 2021 GfK Radio Audience Data into the market this morning, showing almost 3.7 million New Zealanders were listening to radio every week and almost 3.4 million of those listen to commercial radio stations.
Radio Broadcasters Association ceo Jana Rangooni said: “This is the first time since Covid-19 arrived in New Zealand that we have seen the impact of a long-term lockdown on a regional markets radio listening.
“It shows that while audiences continue to use radio across the day there are some changes to the way they are listening.
“Overall there is a slight decline in weekly listener numbers driven by the Auckland and Waikato markets but general listening patterns remain consistent.”
“Overall there is a slight decline in weekly listener numbers driven by the Auckland and Waikato markets but general listening patterns remained consistent across the day.
“The most significant change was in place of listening with significantly less listening done in cars and an increase in listening at home.
“We would expect that to change as Auckland moves back to Amber at some point in the future.”
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