This month’s Colmar Brunton Ad Impact Award goes to The Natural Confectionery Co. for their new brand ad. Sonically charged, this best all round performing ad arrests our attention with a banging beat sung by a cute kid in the back of her mum’s car. This upbeat TV ad doesn’t conform to the norms of the category, further helping differentiate the Brand from its competitors with some clever juxtapositions, that highlight its spontaneity and naturalness. The ad was notably strong on the following qualities:
- Enjoyment
- Engagement
- Differentation
See the below infographic for more information about the October Colmar Brunton Ad Impact Award.
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