HAMILTON, Friday: A new partnership between Hamilton City Council and a local media business will see Claudelands Arena renamed later this year. The 6000-seat venue will officially become Globox Arena in September.
The agreement means Globox, a local digital out-of-home advertising group, holds the naming rights to Claudelands Arena for at least five years, with the option to extend the arrangement for another five years in 2026.
Councillor Ryan Hamilton said the commercial partnership aligns with the city’s vision of shaping a fun city with lots to do.
“It’s fantastic news for Hamilton Kirikiriroa,” he said.
“While the arena remains completely Council-owned and managed, this sponsorship will help us offset expenses, attract new events to our city, and enhance the event experience at H3 venues.”
The financial details of the agreement remain confidential, but the partnership is a win for both parties, Hamilton said.
“The Waikato-owned company has national rollout plans in the offing.”
Globox founder Allan Nicholson said the partnership between Globox and Claudelands is an opportunity for Globox to show its continued support for Hamilton.
“Globox is a well-respected local business, which makes this a great fit for Council. It will be a fast and exciting transition – in a few short months we’ll all be calling the venue Globox Arena.”
Globox has national rollout plans in the offing. “Globox digital billboards will become familiar in cities and towns across New Zealand, creating a powerful Hamilton connection when Kiwis visit Globox Arena,” reckons Nicholson.
Council tourist/events GM Sean Murray said “This is a new and exciting opportunity for our team at H3. Big events are key to attracting visitors to Hamilton and this partnership will keep us moving from strength to strength.”
Naming right deals are common in the events sector across Australasia, with FMG Stadium Waikato – the city’s international rugby ground – already holding a naming rights sponsor.
Seddon Park?
Murray says his council remains open to exploring naming rights opportunities for Seddon Park, if an organisation’s values and aspirations for the city align.
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