Programmatic

Yelp, Kelton Review People’s Thoughts on Online Reviews

Business directory and crowdsourced review forum Yelp commissioned a survey of 1,500 people by Kelton to determine what makes reviews trustworthy to them. Yelp said seven out of 10 respondents who read reviews indicated that it was rare for them to go to a new business without checking out its reviews first, while three out…
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