Programmatic

Why Levi’s Backed an Anti-Gender Bias Protest for Young Women in Russia

In protest of how young women are expected to look and behave by Russian culture, apparel brand Levi’s has been supporting a silent protest campaign–printing messages of defiance on the inside of t-shirts. In a country where demographics face stereotypical expectations, the fashion brand is enabling young women to demonstrate their individuality through the “#OnTheInside”…
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