Google’s Topics API was, well, a very hot topic last week. Ad tech companies and publishers jumped all over the proposal after it was announced, many with critical takes on the kinks that need to be worked out. The Topics API is already “take two” for Google. The proposal, which is the latest addition to… Continue reading »
The post Ready Or Not, Topics Is Replacing FLoC – But Will It Be Useful For Advertisers? appeared first on AdExchanger.