First there were birds, and now there are PETs. On Monday, the IAB Tech Lab took the wraps off a new working group focused on developing standards and best practices for deploying PETs, or “privacy-enhancing technologies.” PETs rely on data-masking techniques that protect and minimize sensitive information within data sets so they can still be… Continue reading »
The post IAB Tech Lab Launches Phase Two Of Rearc With A New Privacy-Enhancing Tech Working Group appeared first on AdExchanger.