Programmatic

Resh Sidhu Named Global Director of Snap’s Arcadia AR Creative Studio

Resh Sidhu joined Snap Inc. as global director of Arcadia, the augmented reality creative studio that debuted last October. Sidhu, who will be based in New York, had been chief creative officer at Barbarian, overseeing all of the agency’s creative vision. Prior to that, she served as group creative director for digital agency AKQA, overseeing…
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