Audience targeting to serve ads more efficiently across platforms gets a lot of attention – but the user experience often gets short shrift. On Thursday, Univision became the latest broadcaster to sign on with Ad-ID, a standard creative identifier that was first introduced as a joint effort between the 4A’s and the Association of National… Continue reading »
The post Ad-ID Partners With Univision To Bring Creative Identifiers To Digital appeared first on AdExchanger.