Broadsheet is expanding internationally and will launch its first-ever dedicated overseas vertical this month, Broadsheet New Zealand.
To lead the local team, Broadsheet has announced the appointment of New-Zealand based editor Rosie Herdman. The culture guide will unearth the best of New Zealand’s cities, food, culture, travel destinations and news through daily editorial content.
Broadsheet New Zealand will give readers across Australia and New Zealand a permanent and trusted platform to access the best food and drink openings, events, design, art, outdoor experiences, and fashion in New Zealand. Broadsheet New Zealand is the first country collaboration with key partner, Tourism New Zealand. The platform will give readers updates on the best offerings and inspiration when planning their next New Zealand journey.
Herdman comes to Broadsheet from Auckland-based culture magazine Denizen, where she was the deputy editor. Before that, she was the assistant fashion editor at New Zealand Herald’s fashion & lifestyle magazine, Viva. Herdman will commission editorial content across multiple platforms, leading a team of contributing writers and photographers. She will report to Melbourne-based Broadsheet editorial director Katya Wachtel.
Broadsheet was launched in 2009 by founder and director Nick Shelton. For over a decade, Broadsheet has helped Australians discover and experience what makes their cities and communities tick. This latest extension to the Broadsheet brand portfolio into New Zealand comes after a significant growth period for the independent publisher, and the launch of membership program Broadsheet Access, Broadsheet WINE, and Broadsheet Cookbooks.
Broadsheet Editorial Director Katya Wachtel says of the launch. “A New Zealand vertical is the natural next step for the Broadsheet brand to expand. There is no better or more instinctive place for us to go next than New Zealand, given our audience’s thirst for cultural discovery and exploration of the natural environment.
“Our ambition for Broadsheet New Zealand is to become as important a voice in this country as Broadsheet is throughout Australia. Our mission is to share the best on offer, from pioneering food and drink, world-class fashion to the most remarkable experiences. We look forward to showcasing the endless and evolving possibilities for exploration in New Zealand.”
Shelton adds: “Our mission at Broadsheet is to enrich and inform the cultural lives of our audience as we provide invaluable insight into city culture and communities. Broadsheet New Zealand marks our first overseas vertical. We can’t wait to bring our audience one step closer to experiencing the best of New Zealand.”
Herdman says of her appointment, “I am delighted to be joining Broadsheet and to have the opportunity to celebrate the very best of Aotearoa New Zealand on such an innovative, discerning and trusted platform. I look forward to working with the team to showcase our many fantastic people, places, events and attractions from a local viewpoint, offering the Broadsheet audience truly authentic experiences that embrace our multifaceted cultural landscape.”
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