Staircase is a financial services company that helps Kiwis save for their retirement through investment in new-build rental properties.
The Goat Farm and Spoon TV created a 30 second and two 15 second TVCs bringing the idea of “stepping up your retirement” to life.
The spots featured happy retirees enjoying riding a Harley Davidson, fishing with the grandkids and even flying aerobatics in a vintage Tiger Moth biplane.
Credits
Client: Staircase Financial Management
Client Principals: Rob Bull and Kylie Turgis
Agency: The Goat Farm
Creative Director: Vaughn Davis
Business Director: Tim Dixon
Production Company: Spoon TV
Director: Daryl Spooner
DOP: Richard Parsonson
Producers: Natalye Spooner and Nicky McDonald
Stills Photography: Leon Rose
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