Programmatic

Proximity NZ engages UK strategist

AUCKLAND, Monday: Proximity NZ has continued to grow its strategy & planning team with the appointment of Matt Jenks as senior strategist.

Arriving from the United Kingdom, Jenks joins Proximity from Dyson’s Innovation Campus where he served several years as a senior strategy manager, where he led the global product marketing strategy for a broad range of unique future technologies and products.

Working alongside Proximity NZ’s senior planning team, Jenks will be focused on developing pioneering customer engagement strategies for Spark, ANZ and Mazda.

Jenks said: “Proximity’s investment in CXM and digital technologies will allow the planning team to dig deeper than anyone and unlock even greater success for our clients.


“Proximity’s investment in CXM and digital technologies will allow the planning team to dig deeper than anyone.”


“It’s an exciting journey ahead and something I am stoked to be part of.”

Jenks will report to Nicola Bunting, who recently took on the role of Proximity’s director of strategy.

Bunting said: “From our first conversation, we could see Matt had a really unique perspective, fostered in his last four years working at Dyson.

Proximity ceo Chris Pescott said: “It’s an incredible time of growth, creativity and development for the entire team at Proximity.”

Jenks’ role at Proximity starts immediately.


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