Programmatic

The NZ finalists – FCB, Special, Finch

NEW YORK, Today: FCB and Special scored multiple places in The One Show 2022 first-round shortlist, released this morning. FCB leads the way with 11, followed by Special NZ (four), and Finch NZ (one).

NZ entries through (scroll down for the full PDF) include …

Direct Marketing:

  • Special for Motor Neurone Disease NZ David’s Unusables.

Film:

  • FCB for Waka Kotahi/NZTA Toll Booth.

Health & Wellness:

  • FCB for Testicular Cancer NZ Remundies.
  • Special for Motor Neurone Disease NZ David’s Unusables.

Integrated:

  • FCB for Testicular Cancer NZ Remundies.
  • FCB for Fire & Emergency NZ Firefighters Don’t Like Fire Movies.
  • Finch NZ for Fire & Emergency NZ Firefighters Don’t Like Fire Movies.

Moving Image Craft:

  • FCB for Waka Kotahi/NZTA Toll Booth

Writing:

  • FCB for Waka Kotahi/NZTA Toll Booth

Casting:

  • FCB for Waka Kotahi/NZTA Toll Booth

Pharma:

  • Special for Motor Neurone Disease NZ David’s Unusables

Print:

  • FCB for Fire & Emergency NZ 3 Minute Print Ad

Public Relations:

  • Special for Motor Neurone Disease NZ David’s Unusables

Radio & Audio:

  • FCB for NZ Police Enjoy The View

Fusion Pencil:

  • FCB for NZ AIDS Foundation Sweat With Pride

Shortlisted entries are those that made it into the second round of judging, which is taking place now.  This year’s One Show finalists — entries which will win a Gold, Silver or Bronze Pencil or Merit — will be announced later this month.

  • View the full shortlist here

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