After recently appointing Spark Foundry as its media partner in November 2021, Westpac New Zealand has this week appointed Publicis Groupe partners Saatchi & Saatchi and CX, CRM and data specialists Digitas to its marketing and communications roster.
The appointment will see Saatchi & Saatchi provide day-to-day creativity increasing consideration, and conversion across its retail marketing landscape and Digitas to become the lead CRM, data and customer communication partner. It follows a recent competitive pitch.
Together, the Publicis Groupe community will partner with Westpac’s rostered agency to create, curate and build a connected marketing ecosystem across its entire customer experience.
On the appointments, Suraiya Phillimore-Smith, Westpac NZ Chief Marketing Officer, says: “We were hugely impressed with the strategic thinking and customer focus that the team brought to the table throughout the pitch process. The Publicis Groupe connected eco system is an enticing proposition and a New Zealand first, that brings our customers, CX, data and performance to the fore, combined with their world class people and expertise. This will enable us to build for the future together.”
Michael Rebelo, Publicis Groupe ANZ CEO, says “It’s great to see the Publicis connected platform coming together around such an important Groupe client as Westpac NZ. Our Groupe excels at authentic collaboration to bring a team of connected marketing talent and capabilities across media, data, CX and advertising. We can’t wait to unleash this for Westpac.”
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