AUCKLAND, Wednesday: The Out of Home Media Association Aotearoa (OOHMAA) has reported a solid start to 2022, with quarterly revenue performance up 4% year on year, delivering media revenue of $ 27.9 million for Q1 2022.
OOHMAA GM Natasha O’Connor said: “Digital revenue continues to grow, seeing a 3.8% increase and generating $ 18.6 million this quarter.
“Digital share of total revenue for Q1 2022 has held at 67%, the same share as all quarters in 2021 indicating advertisers are seeing the benefit of blended campaigns using classic and digital formats to achieve their desired out-of-home media results.
“2022 is looking bright, and with an assertive growth forecast of +14% for the sector.”
“We anticipate that the world will be back to normal this year as Covid restrictions and lift, borders re-open, and workers head back to the office. This return to normality has been reflected in Q1.
“2022 is looking bright, and with an assertive growth forecast of +14% for the sector, we anticipate a range of tailwinds to assist delivery of our growth prediction.”
“Having a more united and engaged industry is an ongoing goal of OOHMAA, which recently welcomed new member Vast Billboards and two new affiliate members in Vistar Media and Hivestack.”
Share this Post
The post Strong Q1 result for out-of-home sector appeared first on M+AD!.