Programmatic

Lone River Lures Ryan Bingham Back With New Cocktail’s Siren Song

Lone River Ranch Water–which quickly catapulted from its Far West Texas origins to national hot seller, putting its no-frills agave-based canned cocktails and the subcategory on the map–has dropped its first brand extension with a margarita-inspired drink. Ranch Rita, with 6% alcohol by volume, key lime and “hints of tequila spice,” debuts with a campaign…
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