Although the gaming audience is a lot more diverse than many marketers give it credit for, games are still extremely popular with young people, particularly young men. Which is why advertisers looking to reach this often-elusive demo are turning to in-game ads. Video games are a valuable connection to these audiences at a time when… Continue reading »
The post Indy Record Label EMPIRE Taps In-Game Ads To Promote Babyface Ray’s New Album appeared first on AdExchanger.