Programmatic

Michelob Ultra’s ‘Courtside’ Snags Platinum Honor During 2022 OBIE Awards

When the Covid-19 pandemic rendered in-person spectating an impossibility, Michelob Ultra teamed up with Microsoft and FCB New York to bring NBA fans courtside from the safety of their homes. Now, that herculean effort is winning big. Today, the Out of Home Advertising Association of America (OAAA) announced the winners of the 80th Annual OBIE…
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