In April, Kantar tested a range of new creatives in the hunt for the Kantar Ad Impact Award winner. Coming out on top was Air New Zealand for ‘Here’s to 82 years’.
As seen in the past, Kiwis particularly enjoy a birthday celebration and this month, the well-loved brand celebrated their 82nd birthday. Their 60” advert taking the win this month showcases four storylines over time – each putting the customers meaningful relationship with the Brand at the heart of the story to communicate how “it’s always been about you”. The key qualities inherent in the ad were, in summary:
- Branding
- Brand Love
- Meaningful Difference
See the below infographic for more information about the April Kantar Ad Impact Award.
For more monthly Kantar Ad Impact winners, click here.
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